The Little Beer Corporation: Launch

Event information

Welcome to The Little Beer Corporation. They are a Guildford based nano-brewery, and they brew and sell premium craft beer. The Boileroom has teamed up to brew our very own beer! 'Little Boileroom'. Which we will be launching as part of Guildford Fringe Festival. Music and beer ..... forever the best of friends. Partners in crime. And in Guildford this coming year, they are going to get even closer. The Little Beer Corporation has teamed up with The Boileroom and emerging Guildford musicians to build an exciting partnership.
All of The Little Beer Corporation's new beers this coming year will be linked to emerging musicians from Guildford and to The Boileroom as a local music venue.
Initially, this will manifest itself in producing a beer that is only for sale at The Boileroom. Thereafter The Boileroom and The Little Beer Corporation will work with five emerging musicians this year and for each:
o They will set up 'Brewday Gigs' as mini‐events, whereby the band plays live at the brewery on brew‐day,
and does some brewing - so they have a hand in the creation of the beer.
o The Band will help design the label. If they want to market a series of tracks (eg off a new album) then -
for the same beer - there will be a different label variant for each track. The label will also feature a QR
code, that lets consumers download a free sample track from the artist.
o Once each beer is bottled, it will be launch it with a special live Boileroom event.
The first Brewday Gig (at The Little Beer Corporation) will be on Saturday 9th March. That evening there will be
an event at The Boileroom, to celebrate the start of this partnership. The five emerging musicians will all play.
Tickets will be on sale; and a Little Boileroom beer will be launched there as well.
Jim Taylor of The Little Beer Corporation: "I've always been interested in building links in with emerging
Guildford music. For a brewery that is really focused on building local community, it makes great sense. And
for musician and brewery, it allows both sides to reach new people and promote themselves in a really
interesting, contemporary and non‐pushy way"
Dominique Frazer of The Boileroom: " The venue and the team here have roots firmly in the local community,
and we are extremely keen to work with and encourage partnerships with similar minded local business's . We
are very excited about the prospect of having a beer brewed that is unique to the venue and the town. We are
also can't wait to see the beers that will be produced later in the year when various artists brew their own
beer".