Sweet but Deadly (or SBD for short) was founded by a small collective of UK-based DJs and musicians in 2005, to informally organise concerts and clubnights for fans mid-20th Century music - and those musicians directly inspired by that era. From those initial seeds grew a business of regular events and tours. We pride ourselves on bringing the best of the new breed to a wider audience, and also relish bringing back classic bands for a new generation to enjoy. Hundreds of bands have been promoted by SBD over the years; particular favourites have been The Horrors, Graham Day and The Forefathers, The Wytches, The Fuzztones, Biters, Slim Chance, Night Beats, Purson, Wolf People, The Spitfires, New Street Adventure, and The Len Price 3.
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